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Multiple Locations

CALVIN KLEIN COMPANY STORE

Each approximately 20,000 square feet in size and designed as high-volume, high-energy environments, these company stores represent Calvin Klein in the highly competitive off-price market. The spaces combine men’s and women’s clothing, previously sold in separate storefronts, as well as footwear and accessories. The new stores make ample use of Calvin Klein’s graphic and advertising materials as iconic brand touchstones, their schemes incorporating open ceilings and concrete floors, as well as exposed HVAC and lighting systems. These elements both address the budget considerations inherent in this typology and become emblems of a loft-like, sophisticated atmosphere that appeals to the younger demographic these stores target and serve.

Project Date: 2012